Does it matter who I use as a listing agent?

I’ve attended some seminars put on by the world’s most recognized real estate coaching organization. I believe it’s safe to say that at one point or another, the most successful real estate agents (read that as the highest earning) have been to one of these seminars. Some of the key points that stuck in my mind from those seminars, and I don’t necessarily agree with all of them, are that: 1) Buyers typically don’t pay any commission so they consider the real estate agent’s time free for the taking. Therefore working with Buyers takes up time that could be better spent signing up more Sellers. (I differ with this view and believe that Sellers and Buyers are equally important. You can’t have one without the other).  2) A property put on a MLS at a competitive price will sell.  It will sell even if it is not otherwise advertised and even if there are no open houses held. (I completely agree with this view) 3) A property put on a MLS at a price that is not competitive will not sell. It doesn’t matter how much it gets advertised or how many open houses are held. (I completely agree with this view also). Looking at historical data I’ve found that the agents who take the most seller listings find a buyer for their own listings at about the same percentage or maybe even a slightly lower percentage than the agents who take much fewer listings.  This could be because they are so focused on signing up sellers and not nearly as focused on working with buyers. Based on statistical data it appears that as long as a property is priced competitively it does not really matter who puts the property on the MLS (assuming that the person who enters the MLS info knows what they are doing).

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